So, next time you’re about to hit the gym or trail, re-lace your kicks and you’ll feel the difference. Your feet (plus your ankles, knees, and hips) will have some extra protection—and will thank you.
Whether or not this is 100% true is unclear, but we surely didn’t expect some sort of Freudian inspiration behind their logo. Anyway, next time you pass a McDonald’s, you’ll have something new to think about.